Reaping the Rewards
of Hard Work

Written by Marissa Poulson

Dr. Anton Camarota knew exactly what he wanted out of his doctoral program at Northcentral University. For him, it wasn’t just about fulfilling a lifelong dream or seeing those exclusive three letters after his name; it was about having a goal and knowing that NCU was going to help him achieve it.

Anton G. Camarota (Ph.D. in BA, 2011, Builds Business with Skills Learned in His Doctoral Program)

“I chose NCU because I had the chance to earn a Ph.D. in the exact area in which I was interested at a reasonable cost,” explains Camarota. “I wanted to gain skills in performing research related to management psychology and turn it into a business after I graduated.”

Camarota, who earned his MBA from the University of Denver’s Daniels School of Business, completed his Ph.D. in Business Administration with a specialization in Industrial Organizational Psychology from Northcentral University in April 2011. Now less than two years later, he is the founder and managing director of the Institute for Business Longevity, an Arizona-based organization dedicated to helping business leaders build sustainable companies.

“In the end, the work is well worth it.”

“Although I’ve been working as a consultant and advisor to industry for many years (He’s worked with Fortune 1000 clients including Coors ACX and American Express, as well as numerous emerging companies and small businesses) and helped write the world standard for environmental management systems, I realized I needed a business-centered approach to sustainability that made economic, social and ecological sense,” he says. “My interest was in developing a framework for organizing the myriad management concepts related to sustainability.”

That’s where Camarota’s research skills come into play.

“I am using the qualitative methods I learned at NCU to develop this framework within small to medium-sized businesses,” he reveals. “I’ve realized that true sustainability is not merely the absence of degradation; it is the presence of restoration. Therefore, I’ve defined a sustainable company as one that develops and maintains the capacity to endure changes in its operating environment by renewing and restoring the resources necessary for its operations over an extended period of time.”

Camarota’s current research consists of a meta-analysis of case studies of very old companies, some of which have existed for up to 1,000 years. He’s using his sustainability management framework to develop a set of strategies and best practices necessary for sustaining business operations over time.

While he admits that research is time-consuming, the dissertation sequence at NCU turned out to be the perfect training ground for patience and determination.

“The biggest challenge was staying focused and energized over time as I made countless revisions to my dissertation,” acknowledges Camarota. “I worked from 10-14 hours per day, seven days a week, for about a year to produce an acceptable dissertation. My determination to finish and my commitment to getting the doctoral degree were what carried me through.”

“Bottom line: my Ph.D. program was both the most difficult and the most rewarding experience of my life.”

Besides, this passionate world traveler, speaker and author of four books loves to stay busy and is always looking ahead to the next step. He plans to turn his current research into a book and training program, as well as numerous conference papers and presentations.

However, pursuing and attaining a professional goal is not without its sacrifices, which is why Camarota encourages potential doctoral candidates to be honest with themselves about what it takes to complete this challenging journey.

“Every doctoral student should understand the exact reasons they are getting their degree, and why the degree is important to them,” he says. “The doctoral program at NCU is demanding on one’s time and resources, and each person entering this program should clearly acknowledge what they are willing to give up in order to complete the program – i.e. time with family and friends, vacations, etc. A doctoral degree is a tremendous amount of work, and in order to graduate, one must be highly motivated to complete this amount of work in a reasonable amount of time.”